10 Authentically Body-Positive Fashion Brands That are Changing the Industry

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In the last year, the fashion industry took more and more steps toward inclusivity, female empowerment, and putting a stop to retouching, body-shaming, and discrimination. While the industry is still far from perfect, there are a few brands that walk their talk when it comes to being inclusive in every way.

Praise to brands like Aerie for not retouching bodies and using models of every shape, size and color, brands like eShakti for providing completely customizable clothing to fit your body perfectly, and finally brands like ModCloth, ASOS and Swimsuits For All who provide clothing from straight through plus sizing.

Below we are outlining 13 brands who have shaken up things in the industry and started paving the way towards more body-positive brandings.

eShakti

Meet your completely customizable retailer, eShakti, a.k.a your new best friend. They offer sizes from 0-36W and complete customization through exact body measurements, various options for necklines and sleeves, and garment length to fit your height. Talk about a new way to shop without breaking the bank.

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Aerie

Aerie stopped retouching their photos a couple years ago and started being more inclusive with diverse models and sizing. We love that they embrace stretch lines, cellulite and real bodies.

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MORE: 31 of Our Favorite Curvy Brands and What to Shop from Them

ModCloth

Modcloth is your perfect mix of feminine, vintage and quirky. There’s something for everyone and they offer garments in straight to plus sizing—and what’s even better, they actually show pictures of two models (straight and plus sizing) to see what both look like in the garment. Can we get a round of applause please?

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ASOS

We can’t help but spend hours online shopping on ASOS and calling it our one-stop-shop, because they literally have everything and more. They offer various sizing from straight, curve, plus, as well as maternity, tall and petite styles.

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MORE: 12 Body Positive Instagrammers to Follow Now

Old Navy

Old Navy is one our classic favorites. They have great prices, tons of stylish options, and sizing for all.  They also make sure their advertisements, social media and models are diverse and the brand promotes body positivity.

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Swimsuits For All

We dare you to scroll through Swimsuits For All’s Instagram account and not feel empowered, more confident or want to immediately throw on a bikini and head to the beach. They are a brand that has definitely walked the walk and talked the talk, and we believe that they foster an interactive, and engaged community with their customers and promote loving your body, whether you’re a size 4 or 34.

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Eloquii

Eloquii is one of our favorite plus size brands. They offer sizes 14-28 and focus on “fashion for the style driven, fit obsessed customer”. They design fun, trend-forward pieces with great structure and affordable prices.

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Dear Kate

Dear Kate is a “fear-proof, worry-free undies and apparel” company who helps you get through any period, literally. Their branding is relatable, chill and girl power positive.

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Target

Who else could spend hours wandering through the aisles of target and feel right at home? Target offers a wide selection on in-house brands, sizing and plenty of options for every personal style. We love how they promote body positivity, real women and attainable style.

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Dressbarn

Dressbarn offers clothing sizes 2-24 and does a great job on social media showing pictures of their db Brand Ambassadors, who are real women wearing Dressbarn. It has created a great community for the brand and shows off how women all over style the pieces on their own.

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